Helping Pane e Cipolla, a bautiful cafe in Lilyfield (Sydney), get started with their social media content was so much fun and let me explore my creativity by trying to find new ways to tell the story of the cafe.

Serving hearty, home made meals, all cooked from scratch made us decide on a warm, earthy and grounded feeling for the imagery. By switching between food only photos and showing food with a sense of place as well as little cafe details we tried keeping the image stream interesting and varied.